There should be a consistent look and feel to every page of your website. You want your visitors to know they haven’t actually left your site when they go to another page. Icons for going back or to the next page, for printing the page, or even the icons that line your menu should all...
Society is flooded with so much advertising that we face the danger of not being noticed by our prospective customers. Will your customers know who you are without an ad staring them in the face to remind them? In other words, are you trying to rely completely on direct response to your ads, or are...
Branding is a marketing technique that has the potential to elevate your business to the top. It involves helping your customers to form a recognizable association with you.Link your business with a design, logo, slogan, and/or color and observe the positive results. Brands create a feeling of familiarity. If customers have seen your logo, insignia,...
Everyone’s heard of a company called Kraft. “Hey, those are the cheese people.” Yep. For years, Kraft and cheese were one and the same. It was an example of branding with a position competitors would have been hard-pressed to wear down had company brass been content in their cheesiness. They weren’t. Like many companies blessed...
When the experts tell you you’re going to need a press kit for your small business, I’ll bet you’re wondering why on earth you’d need one. At least, I think you’d wonder why if you think a press kit is just for the press. But the term ‘press kit’ is misleading if you ask me,...
Sometimes the work just seems to flow and you don’t mind working long hours on a project. Often those are also the things that end up making you the most money, and the reason is simple. The passion you have for the work you do shines through in the end result. To make your business...
If you are looking to start a small business of your own, there is a proven process that is necessary to start off with. Many creative people have great business ideas, but their approach to planning is ineffective and eventually flops. First and foremost, you have to find a market that is a good size....
Big businesses and small businesses alike are looking for an internet marketing solution to bring them the best targeted traffic that can be most easily converted into sales. With all of the options out there for marketing your business, it’s hard sometimes to see the best methods for getting traffic and enticing that traffic to...
As a small business owner, insurance is probably one of the last things on your priority list. However, this is a big mistake and can end up costing you your business in the worst case scenario or eating up your profits in the best case scenario. There are many benefits to taking out small business...
